Marketing Lead • Lead

Who you are

As a Marketing Lead, you have a deep understanding of the sports cards and collectibles market — you know what drives customer acquisition and retention better than anyone else. With at least 5 years of experience in marketing, you have a proven track record of delivering successful marketing campaigns that resonate with enthusiasts in your category. You are not just a marketer; you are a category expert who sets the standard for marketing excellence. You thrive in a collaborative environment and are inspired by innovation, always looking for new ways to engage with your audience and enhance their experience.

You possess strong analytical skills that allow you to interpret data and make informed decisions — you understand customer profiles and can shape the narrative around your category effectively. Your ability to communicate and collaborate with cross-functional teams, including product and sales, is exceptional. You are comfortable working in a fast-paced environment and can adapt to changing market conditions while keeping your team aligned and focused on the goals.

Desirable

Experience in e-commerce or live shopping platforms is a plus, as is familiarity with digital marketing tools and strategies. You are passionate about sports and collectibles, which drives your commitment to understanding the market and your customers. You are also open to learning and growing within the role, eager to take on new challenges and responsibilities as the company expands.

What you'll do

In this role, you will lead the marketing efforts for Whatnot's largest category, sports cards and memorabilia. You will develop and execute marketing strategies that drive customer acquisition and retention, ensuring that your category remains at the forefront of the market. You will work closely with the product team to shape the category narrative and ensure that marketing initiatives align with product offerings. Your responsibilities will include analyzing market trends, customer feedback, and campaign performance to continuously improve marketing effectiveness.

You will also collaborate with the sales team to identify opportunities for growth and develop promotional strategies that resonate with your target audience. Your role will involve managing marketing budgets and ensuring that resources are allocated effectively to maximize impact. You will be responsible for creating engaging content that speaks to your audience and drives engagement across various channels, including social media, email, and live events.

What we offer

Whatnot offers a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on the company's growth. You will be part of a collaborative team that values diverse perspectives and experiences. The company provides flexible working arrangements, allowing you to balance your professional and personal life effectively. Additionally, you will have access to professional development opportunities to enhance your skills and advance your career within the organization. Join us at Whatnot and be part of redefining e-commerce through community and entertainment.