
About Wishpond
Empowering SMBs with all-in-one marketing tools
Key Highlights
- 3,000+ customers including The Home Depot & Shopify
- Headquartered in Downtown Vancouver, BC
- 201-500 employees in a rapidly growing B2B sector
- Recent acquisitions include PersistIQ and Viral Loops
Wishpond, headquartered in Downtown Vancouver, BC, is a leading digital marketing suite that provides SMBs with tools for advertising, lead generation, promotion, and sales conversion. With over 3,000 customers, including notable brands like The Home Depot and Shopify, Wishpond has successfully expa...
🎁 Benefits
Wishpond offers an employee stock option plan, catered Friday lunches, and a variety of snacks and coffee in the office. Employees also enjoy a suppor...
🌟 Culture
Wishpond fosters a culture focused on empowering SMBs through innovative marketing solutions. The company values strategic growth through acquisitions...
Overview
Wishpond is seeking a Lead Research Associate to identify, source, and qualify leads for their sales team. This fully remote role requires expertise in lead management processes and collaboration with various departments.
Job Description
Who you are
You have a strong background in lead sourcing and qualification, with experience in managing lead pipelines effectively. Your expertise in utilizing various lead sources and platforms enables you to identify high-quality prospects that drive sales efficiency. You are detail-oriented and maintain organized records in CRM systems, ensuring that the sales team has access to accurate and actionable data. You thrive in a collaborative environment, working closely with marketing and email deliverability teams to refine lead qualification processes and improve targeting strategies. Your analytical skills allow you to assess lead sources and data continuously, enhancing lead quality and efficiency over time. You are adaptable and can work effectively in a fully remote setting, engaging with clients primarily based in the US and Canada.
What you'll do
As a Lead Research Associate at Wishpond, you will be responsible for researching, identifying, and sourcing leads from multiple channels and platforms, including Builtwith, Storeleads, LinkedIn, and industry databases. You will qualify leads according to defined criteria to ensure that the sales team has a strong, targeted pipeline. Your role will involve maintaining organized and accurate lead lists and CRM records, which are crucial for tracking progress and outcomes. You will collaborate with the Email Deliverability and Marketing departments to refine lead qualification processes and targeting strategies, ensuring that the leads you provide are of the highest quality. Additionally, you will analyze lead sources and data to continuously improve lead quality and efficiency, supporting Email Deliverability Specialists, SDRs, and Account Executives by delivering actionable leads for outreach. Your contributions will directly impact demo bookings, conversions, and overall sales efficiency, making you a vital part of the Wishpond team.
What we offer
Wishpond offers a fully remote work environment, allowing you to work from anywhere in the world. You will be part of a dynamic team that values collaboration and innovation. The company fosters a culture of inclusivity and support, ensuring that all team members feel valued and empowered. As a Lead Research Associate, you will have the opportunity to make a significant impact on the company's success by driving lead generation efforts and enhancing sales processes. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse backgrounds and perspectives.
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