Demand Generation • Mid-Level

Who you are

You have 5+ years of experience in demand generation or marketing roles, ideally within the B2B SaaS sector. Your expertise lies in creating and executing marketing campaigns that drive user acquisition and engagement, and you have a solid understanding of demand generation metrics and funnel stages. You are proficient in tools like Google Analytics and HubSpot, allowing you to analyze campaign performance and make data-driven decisions. Your strong verbal and written communication skills enable you to effectively collaborate with cross-functional teams and present ideas clearly. You are a team player who thrives in a flexible, trust-oriented culture and is eager to contribute to a dynamic work environment.

Desirable

Experience with webinars, virtual events, or field marketing programs is a plus. Familiarity with account-based marketing (ABM) strategies and targeted account campaigns will set you apart. You have a basic understanding of demand generation metrics and funnel stages, which helps you optimize marketing efforts effectively.

What you'll do

As a Demand Generation Manager at Workato, you will be responsible for developing and executing marketing strategies that drive user acquisition and engagement. You will collaborate closely with sales and product teams to align marketing efforts with business goals. Your role will involve analyzing campaign performance using tools like Google Analytics and making data-driven recommendations for optimization. You will also manage and support various marketing initiatives, including webinars and virtual events, to enhance brand visibility and generate leads. Additionally, you will contribute to the development of targeted account campaigns and support ABM strategies to engage high-value prospects.

What we offer

At Workato, we believe in fostering a flexible and empowering culture that allows you to take full ownership of your role. We offer a vibrant work environment with a multitude of benefits that support both your professional and personal life. Our competitive compensation package includes a salary range of $100,000 to $130,000, plus variable compensation, benefits, perks, and equity. Join us and be part of a team that values innovation and collaboration, where you can make a significant impact on our growth and success.