Marketing Manager • Senior

Who you are

You have 5+ years of experience in performance marketing, with a proven track record of driving customer acquisition through digital channels. Your expertise in managing significant marketing budgets allows you to optimize campaigns effectively, ensuring maximum ROI. You are data-driven and comfortable leveraging analytics tools to derive insights that inform your strategies. Your strong leadership skills enable you to collaborate effectively with cross-functional teams, including engineering and design, to align marketing efforts with business objectives. You thrive in a fast-paced environment and are passionate about making a real impact in the InsurTech industry.

Desirable

Experience in the insurance or financial services sector is a plus, as is familiarity with A/B testing and conversion rate optimization techniques. You are also well-versed in the latest trends in digital marketing and are eager to implement innovative strategies that challenge the status quo.

What you'll do

As the Senior Marketing Manager at Zensurance, you will be the driving force behind the company's primary acquisition channel. Your mission is to lead and scale the performance marketing engine, focusing on paid search strategies that optimize digital presence. You will analyze data insights to ensure that marketing efforts are reaching the right customers at the right time. Collaborating closely with the VP of Marketing, you will develop and execute campaigns that align with the company's growth objectives. You will also manage significant budgets, ensuring that resources are allocated efficiently to maximize impact. Your role will involve continuous testing and optimization of marketing strategies to enhance customer engagement and conversion rates.

What we offer

Zensurance provides a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team that is dedicated to redefining commercial insurance for Canadian businesses. The company values ownership and encourages employees to take initiative in their roles. Additionally, Zensurance offers competitive compensation and benefits, along with opportunities for professional growth and development in a rapidly evolving industry.