Growth Marketer • Senior

Who you are

You have over 7 years of experience in performance and growth marketing, with a proven track record of driving measurable results through innovative strategies. Your expertise lies in leveraging data and analytics to inform marketing decisions, and you are comfortable working with tight budgets to achieve significant growth. You thrive in environments that require rapid experimentation and are adept at using advanced performance media techniques to reach new audiences.

You possess a deep understanding of customer acquisition strategies, including geo-targeted activations and influencer collaborations. Your analytical mindset allows you to derive insights from complex data sets, and you are skilled in predictive modeling and audience segmentation. You are also familiar with machine learning applications in marketing, enabling you to optimize creative processes and enhance campaign performance.

You are a strategic thinker who can architect a modern growth system that integrates various marketing channels and tactics. Your leadership experience includes managing teams and collaborating cross-functionally to align marketing efforts with organizational goals. You are passionate about continuous learning and staying ahead of industry trends, ensuring that your strategies remain innovative and effective.

Desirable

Experience in the biotech or healthcare industry is a plus, as is familiarity with genetic research and its implications for marketing strategies. You are comfortable working in a nonprofit environment and understand the unique challenges and opportunities it presents. A background in digital marketing tools and platforms, such as HubSpot or Marketo, will further enhance your ability to succeed in this role.

What you'll do

As the Senior Director of Performance and Growth Marketing at 23andMe, you will lead a high-velocity growth organization focused on experimentation and measurable impact. You will develop and implement marketing strategies that drive user acquisition and engagement, utilizing data-driven insights to optimize campaigns. Your role will involve architecting a growth system that emphasizes rapid testing and learning, allowing you to refine strategies based on real-time feedback.

You will collaborate closely with cross-functional teams, including product development and research, to ensure that marketing initiatives align with the organization's mission and goals. Your leadership will guide the Director of Growth Marketing and the Director of Performance Marketing, fostering a culture of innovation and accountability within the team.

You will also be responsible for analyzing key performance metrics to assess the effectiveness of marketing campaigns and make data-informed decisions. By integrating advanced data strategies, you will enhance audience targeting and improve the overall customer journey. Your ability to harness emerging channels and technologies will be crucial in reaching new audiences and maximizing growth potential.

What we offer

At 23andMe, you will be part of a mission-driven organization dedicated to advancing genetic research and improving health outcomes. We offer a competitive salary range of $275,000—$350,000 USD, commensurate with experience and qualifications. You will have the opportunity to work in a collaborative environment that values creativity and innovation, with access to resources that support your professional development. Join us in making a meaningful impact on the future of healthcare and genetic discovery.