About AccuWeather
Weather forecasts you can trust, anytime, anywhere.
Key Highlights
- Serves 1.5 billion people daily with accurate forecasts
- Headquartered in State College, PA with global reach
- Over 180,000 third-party websites use AccuWeather content
- Provides services to more than half of Fortune 500 companies
AccuWeather, headquartered in State College, PA, is a leading provider of weather forecasts, serving over 1.5 billion people daily. The company offers a range of digital media services, including free mobile apps and a comprehensive website, AccuWeather.com. With more than 180,000 third-party websit...
🎁 Benefits
AccuWeather offers competitive salaries, equity options, generous PTO policies, and flexible remote work opportunities. Employees also benefit from a ...
🌟 Culture
AccuWeather fosters a data-driven culture that prioritizes accuracy and innovation in weather forecasting. The company values collaboration and encour...
Marketing Manager • Mid-Level
Skills & Technologies
Overview
AccuWeather is hiring a Marketing Manager for Subscription Growth to drive user acquisition and engagement for their Premium+ service. You'll work closely with product and revenue teams, utilizing skills in app and web marketing. This role requires strong experience in lifecycle programs and cross-functional collaboration.
Job Description
Who you are
You have 5+ years of experience in marketing, specifically focused on app and web marketing strategies. Your background includes a strong understanding of subscription models and lifecycle marketing, allowing you to drive user acquisition and engagement effectively. You excel in cross-functional collaboration, working closely with product and revenue teams to align marketing strategies with business goals.
Your analytical mindset enables you to leverage data-driven insights to optimize marketing initiatives continuously. You are familiar with tools like Google Analytics and SQL, which help you measure performance and inform your strategies. You thrive in a hands-on role, taking accountability for driving subscription revenue growth and overall app performance.
Desirable
Experience with A/B testing and experimentation is a plus, as you will be responsible for implementing user engagement programs and improving app quality signals. Familiarity with marketing operations tools will enhance your ability to execute go-to-market strategies effectively.
What you'll do
In this role, you will define and execute the marketing strategy for Premium+ subscriptions across AccuWeather's app and web properties. You will own app marketing initiatives beyond subscriptions, focusing on user engagement programs and improving app ratings and reviews. Your responsibilities will include partnering with product teams to enhance subscription and upgrade experiences, ensuring alignment with the product roadmap.
You will collaborate closely with engineering, analytics, and consumer revenue teams to drive subscription acquisition, conversion, and retention. Your role will involve continuous optimization of marketing strategies, utilizing data to inform decisions and improve overall app health and quality signals. You will be accountable for key performance indicators such as conversion rates, retention, and average revenue per user (ARPU).
What we offer
AccuWeather provides a dynamic work environment where you can make a significant impact on the company's subscription growth. We offer competitive compensation and benefits, along with opportunities for professional development. You will be part of a collaborative team that values innovation and customer-centric strategies, allowing you to grow your skills and advance your career in marketing.
Interested in this role?
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