Gtm Marketing Manager • Mid-Level

Who you are

You have a strong background in marketing, particularly in go-to-market strategies, and understand the nuances of the SalesTech and MarTech landscapes. Your experience includes working with startups and budget-conscious companies, helping them optimize their outreach strategies. You are comfortable with customer discovery processes and can translate market gaps into actionable marketing plans. You thrive in innovative environments and are eager to contribute to a product that is recognized for its excellence in email performance.

You possess excellent communication skills, allowing you to articulate complex ideas clearly and effectively to various stakeholders. Your analytical mindset enables you to assess market trends and customer feedback, ensuring that your strategies are data-driven and impactful. You are adaptable and open to feedback, continuously refining your approach to meet the evolving needs of the market.

What you'll do

In this role, you will own the go-to-market execution for Folderly, an award-winning email performance solution. Your mission is to transition the product from a technical tool to a must-have solution for cold outreach success. You will develop a phased, milestone-based strategy that validates messaging through deep customer discovery before scaling. This involves conducting thorough market research, identifying key customer segments, and crafting compelling messaging that resonates with your target audience.

You will collaborate closely with product teams to ensure that marketing strategies align with product capabilities and customer needs. Your role will also involve monitoring the effectiveness of marketing campaigns, analyzing performance metrics, and making data-driven adjustments to optimize results. You will be responsible for building relationships with potential clients and partners, showcasing the value of Folderly in enhancing email deliverability and maximizing sales potential.

What we offer

Belkins provides a dynamic work environment where innovation is at the forefront. You will have the opportunity to work with a passionate team dedicated to helping clients succeed. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of email marketing and making a significant impact in the SalesTech and MarTech industries.