Crm Manager • Junior

Who you are

You are a proactive and agile contributor with a strong proficiency in CRM tools, particularly Braze. You have a keen understanding of customer relationship management strategies and are eager to develop your skills in a dynamic environment. Your ability to analyze data and derive insights will help you understand the needs of both public authorities and corporate clients, ensuring that you can effectively engage their users.

With a background in marketing or a related field, you possess the ability to communicate effectively and collaborate closely with cross-functional teams. You are detail-oriented and have a passion for enhancing user experiences through targeted CRM programs. Your enthusiasm for learning and adapting to new challenges makes you a valuable addition to the BlaBlaCar Daily team.

What you'll do

In this role, you will be responsible for developing and executing CRM strategies that drive member engagement and activity on the platform. You will work closely with the BlaBlaCar CRM central team to create automated and ad-hoc campaigns that resonate with our users. Your mission will include understanding the unique needs of our key clients and leveraging owned channels such as email, push notifications, and in-app messages to communicate effectively.

You will analyze user data to identify trends and opportunities for improvement, ensuring that our CRM initiatives align with business objectives. By collaborating with various teams, you will contribute to the success of new partnerships and support the growth of carpool volumes. Your role will be pivotal in transforming the potential of empty car seats into a robust network for commuters, making a real impact on local transportation solutions.

What we offer

At BlaBlaCar, you will be part of a diverse team that values collaboration and innovation. We offer a flexible working environment, with opportunities for remote work and a supportive culture that encourages professional growth. You will have access to resources and tools that empower you to excel in your role and make a meaningful contribution to our mission of transforming carpooling for everyday travelers. Join us in shaping the future of transportation and enjoy the benefits of working in a dynamic and inclusive workplace.