About Block
Empowering economic freedom through innovative financial solutions
Key Highlights
- Public company (NYSE: SQ) with a market cap over $40B
- Over 50 million monthly active users across its platforms
- Headquartered in San Francisco, California
- Offers products like Square, Cash App, and TIDAL
Block, headquartered in San Francisco, California, is a financial technology company that provides a suite of products including Square, Cash App, and TIDAL. With over 50 million monthly active users, Block is focused on economic empowerment through accessible financial services. The company went pu...
π Benefits
Block offers competitive salaries, equity options, generous PTO policies, and comprehensive health benefits. Employees enjoy a flexible remote work po...
π Culture
Block fosters a culture of inclusivity and innovation, encouraging diverse perspectives to drive solutions. The company emphasizes collaboration acros...
Skills & Technologies
Overview
Block is hiring a Brand & GTM Analytics Manager to shape marketing strategies and drive customer growth. You'll work closely with Product, Data Science, and Customer Insights teams, utilizing skills in Google Analytics and SQL. This role is based in the Bay Area with remote options.
Job Description
Who you are
You have 5+ years of experience in marketing analytics, with a strong focus on brand and go-to-market strategies. Your analytical skills allow you to unify fragmented data and provide insights that drive marketing performance. You are proficient in Google Analytics and SQL, enabling you to measure success and identify growth opportunities effectively.
You thrive in collaborative environments, working closely with cross-functional teams including Product, Data Science, and Customer Insights. Your ability to communicate complex data insights in a clear and actionable manner sets you apart. You are passionate about using data to influence business decisions and drive customer engagement.
Desirable
Experience in the financial technology sector is a plus, as is familiarity with marketing automation tools. You have a knack for storytelling with data, making insights relatable and actionable for stakeholders across the organization.
What you'll do
As the Brand & GTM Analytics Manager, you will be responsible for shaping the strategy behind how marketing drives customer growth for Cash App and Afterpay. You will unify top-of-funnel measurement and ensure that brand channels are effectively analyzed through a performance lens. Your insights will guide where the business invests next, influencing marketing strategies and initiatives.
You will collaborate with various teams to define and measure success metrics, identifying growth opportunities that align with the company's goals. Your role will involve analyzing marketing performance data, generating reports, and presenting findings to stakeholders to inform strategic decisions.
You will also be involved in developing and implementing marketing experiments to optimize customer acquisition and retention strategies. Your analytical expertise will help the team understand customer behavior and preferences, allowing for more targeted marketing efforts.
What we offer
Block offers a dynamic work environment that fosters innovation and collaboration. You will be part of a team that is dedicated to redefining the worldβs relationship with money, making financial services more accessible and relatable. We provide flexible work arrangements, allowing you to work remotely while being part of a supportive team culture.
In addition to competitive compensation, we offer opportunities for professional growth and development. You will have access to resources and training that will help you enhance your skills and advance your career within the company. Join us in our mission to build a financial system that is open to everyone.
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