Product Marketing Manager • Mid-Level

Who you are

You have a strong background in product marketing, ideally with experience in financial products or services. You understand the unique needs of diverse earners and can tailor marketing strategies to meet those needs effectively. Your ability to communicate complex ideas simply and clearly is one of your key strengths.

You are comfortable working in a collaborative environment and enjoy partnering with cross-functional teams, including product development and design. You have a knack for understanding customer behavior and can leverage data to inform your marketing strategies. Your experience includes developing go-to-market plans and executing successful product launches.

What you'll do

As the Product Marketing Manager for the Earners Experience, you will lead the marketing strategy for new product features aimed at enhancing the user experience for earners. You will work closely with product teams to ensure that the marketing initiatives align with product development and customer needs. Your role will involve conducting market research to identify trends and opportunities within the financial services space, particularly for gig economy workers and other diverse earners.

You will be responsible for creating compelling marketing materials that communicate the value of our products to customers. This includes developing messaging, positioning, and promotional strategies that resonate with our target audience. You will also analyze the performance of marketing campaigns and adjust strategies based on data-driven insights to maximize impact.

What we offer

At Block, we foster a culture of innovation and collaboration. You will have the opportunity to work with a talented team dedicated to redefining the financial landscape. We offer competitive compensation and benefits, along with a flexible work environment that supports both remote and in-office work. Join us in building a financial system that is open to everyone.