Marketing Operations • Senior

Who you are

You have 5+ years of experience in account-based marketing, demonstrating a strong ability to execute targeted marketing programs that drive engagement and pipeline growth. Your expertise in creating personalized marketing assets, such as emails and outreach templates, allows you to effectively connect with high-value accounts. You thrive in collaborative environments, working closely with sales and content teams to deliver impactful marketing strategies.

You are proficient in using ABM tools like HubSpot, Demandbase, and 6sense, enabling you to track account engagement and optimize marketing efforts. Your analytical mindset helps you track KPIs and provide insights to improve marketing programs. You are detail-oriented and organized, ensuring that all aspects of ABM campaigns are executed flawlessly.

What you'll do

In this role, you will support the execution of ABM campaigns by building and executing programs tailored to specific accounts. You will create and personalize marketing assets, coordinate direct mail and digital programs, and assist with event follow-up for target accounts. Your collaboration with Sales and SDRs will be crucial as you provide insights and account-specific messaging to enhance outreach efforts.

You will manage tools and processes by setting up targeted email sequences and nurture tracks in HubSpot, while also tracking account engagement across various ABM tools. Your role will involve executing field events, webinars, and executive experiences aimed at strategic accounts, ensuring pre-event promotion and post-event follow-up are handled effectively.

You will track key performance indicators such as account engagement and meeting creation, providing regular updates and recommendations to the ABM Program Manager to enhance the effectiveness of the program. Your contributions will directly impact Cyberhaven's ability to engage with its highest-value accounts and drive pipeline growth.

What we offer

Cyberhaven is committed to fostering a diverse and inclusive work environment. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will be part of a dynamic team that values collaboration and innovation, working towards a common goal of helping customers protect their most valuable information. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds and perspectives.