Retention Marketing Manager • Senior

Who you are

You are a seasoned CRM strategist with a strong background in retention marketing — you understand the intricacies of customer engagement and have a proven track record of developing successful retention strategies. You possess a blend of creativity and technical depth, allowing you to craft innovative campaigns that resonate with customers and drive loyalty. Your analytical mindset enables you to interpret data effectively, making informed decisions that enhance customer experiences and improve retention rates.

You have experience working in fast-paced environments, where you have successfully managed multiple projects simultaneously — your organizational skills and attention to detail ensure that nothing falls through the cracks. You thrive in collaborative settings, working closely with cross-functional teams to align marketing strategies with overall business objectives. Your strong communication skills allow you to articulate ideas clearly and inspire others to embrace new initiatives.

What you'll do

In this role, you will lead the development and execution of retention marketing strategies that drive customer loyalty and engagement — you will analyze customer data to identify trends and insights that inform your strategies. You will collaborate with product and marketing teams to create targeted campaigns that resonate with customers at various stages of their journey. Your responsibilities will include overseeing the implementation of CRM tools and technologies that enhance customer interactions and streamline processes.

You will monitor and report on the effectiveness of retention initiatives, using data to optimize campaigns and improve performance — your insights will be crucial in shaping future marketing efforts. Additionally, you will mentor and guide junior team members, fostering a culture of continuous learning and improvement within the marketing team. Your role will be pivotal in ensuring that Darkroom remains at the forefront of retention marketing, leveraging innovative strategies to drive measurable results.

What we offer

At Darkroom, you will be part of a dynamic team that is redefining growth marketing — we offer a collaborative work environment where creativity and innovation are encouraged. You will have the opportunity to work with cutting-edge technologies and methodologies that enhance your professional growth. We believe in investing in our employees, providing opportunities for continuous learning and development. Join us in shaping the future of marketing and making a significant impact on our clients' success.