Lifecycle Marketing Manager • Mid-Level

Who you are

You have a strong background in lifecycle marketing, with a focus on analyzing customer behavior to inform your strategies. Your experience includes developing and executing targeted marketing campaigns that resonate with diverse audiences. You are skilled in testing and experimentation, using data to refine your approach and improve customer engagement. You understand the importance of collaboration and communication, working closely with cross-functional teams to align marketing efforts with business goals. You are adaptable and thrive in a fast-paced environment, always looking for innovative ways to enhance the customer journey. You are committed to diversity and inclusion, valuing different perspectives and experiences in your work.

What you'll do

In this role, you will be responsible for developing and implementing lifecycle marketing strategies that drive customer acquisition and retention. You will analyze customer data to identify trends and insights, using this information to create targeted campaigns that engage users at every stage of their journey. You will collaborate with product and engineering teams to ensure that marketing initiatives align with product launches and updates. You will also conduct A/B testing to evaluate the effectiveness of your campaigns, making data-driven decisions to optimize performance. Your role will involve monitoring key performance indicators and reporting on the success of marketing initiatives to stakeholders. You will contribute to the overall marketing strategy, ensuring that Verto's mission to democratize global finance is effectively communicated to customers.

What we offer

Verto offers a dynamic and inclusive company culture focused on making a real-world impact. You will have the opportunity to work with a diverse team that is passionate about transforming global finance. We provide a supportive environment where you can grow your skills and advance your career. Our commitment to diversity and inclusion means that all employees are valued for their unique contributions. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of every individual to make a difference.