Demand Generation • Lead

Who you are

You have over 5 years of experience in demand generation or growth marketing, with a proven track record of developing and executing successful marketing strategies that drive revenue growth. You possess a strong analytical mindset, allowing you to leverage data to inform your decisions and optimize marketing performance. Your experience includes managing multi-channel campaigns that effectively engage target audiences and convert leads into customers. You are a collaborative leader who thrives in cross-functional environments, working closely with teams across marketing, sales, and product to align on goals and drive results. You understand the nuances of both enterprise and self-serve business models, and you are adept at tailoring strategies to meet the unique needs of each segment. You are passionate about building scalable marketing programs that educate the market and position your company as a leader in the industry.

What you'll do

As the Director of Demand Generation, you will be responsible for architecting and leading the overall demand generation strategy at Descript. You will develop integrated, multi-channel campaigns that drive market awareness, lead acquisition, and conversion, ensuring alignment with the company's go-to-market and revenue goals. You will work closely with Product Marketing to ensure that product positioning resonates with target audiences and drives engagement. Your role will involve analyzing funnel KPIs and optimizing campaigns based on performance data to maximize marketing effectiveness. You will also be tasked with expanding Descript's presence in the B2B space, identifying new channels such as events, partnerships, and community engagement to drive pipeline growth. Additionally, you will lead a team of marketing professionals, fostering a culture of collaboration and continuous improvement as you work towards achieving ambitious growth targets.

What we offer

Descript offers a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have the opportunity to work with a talented team of professionals who are dedicated to innovation and excellence. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in shaping the future of audio and video editing technology while driving meaningful results for our business.