Marketing Operations • Mid-Level

Who you are

You have a strong background in the transportation industry, particularly in rail, and are passionate about educating and inspiring users and prospects. Your experience allows you to identify and craft effective marketing campaigns that align with targeted goals and objectives. You possess excellent research and writing skills, enabling you to prepare compelling content that resonates with the rail industry community.

You are a collaborative team player, engaging with marketing, sales, and product teams to deliver successful campaign tactics. Your ability to manage logistics and personally engage in industry-related events, such as conferences and webinars, showcases your commitment to building relationships within the rail community. You are proactive in tracking campaign progress and working with internal and external customers to ensure activities move forward effectively.

What you'll do

In this role, you will assist Industry Managers in executing the Rail Industry marketing plan, leveraging your industry knowledge to inform strategies. You will support a regular cadence of content creation, including webinars, customer success stories, and social media engagement, to drive awareness and demand. Your responsibilities will include preparing for and managing logistics for rail industry-related events, ensuring that Esri's presence is impactful and engaging.

You will work closely with marketing staff to create and manage campaign tactics, ensuring effective internal communications to meet team goals. Your role will also involve contributing to the growth of the Rail Industry community on social media and the Esri Community, fostering connections and discussions that enhance Esri's reputation in the rail sector. You will utilize your research skills to prepare content that reflects the latest trends and insights in the rail industry, including presentations and technical papers.

What we offer

Esri provides a dynamic work environment where you can leverage your expertise in the rail industry to make a significant impact. You will have the opportunity to collaborate with a talented team and contribute to innovative marketing strategies that resonate with the rail community. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.