Marketing Manager • Mid-Level

Who you are

You have 5+ years of experience in marketing, particularly in B2B environments, where you've successfully led customer acquisition and retention campaigns. Your analytical mindset allows you to interpret data effectively, guiding your marketing strategies and decisions. You are skilled in managing multi-channel campaigns, including email, digital, and social media, ensuring that all initiatives align with brand standards and compliance requirements.

You possess a strong understanding of digital marketing tools and platforms, including Google Analytics, which you use to track campaign performance and optimize strategies. Your ability to coordinate cross-functional resources—working closely with creative, content, and data teams—ensures that campaigns are executed smoothly and effectively. You thrive in collaborative environments and are adept at communicating with various stakeholders to achieve marketing objectives.

Desirable

Experience with marketing automation tools and CRM systems is a plus, as is familiarity with content creation and management. You have a knack for storytelling and can create compelling content that resonates with target audiences. Your background in event marketing will also be beneficial as you coordinate events to enhance brand visibility and engagement.

What you'll do

In this role, you will own the full campaign lifecycle, from strategy development to execution and analysis. You will strategize and execute multi-channel demand generation campaigns, translating strategic marketing objectives into documented project plans and timelines. Your responsibilities will include managing campaigns across various channels, including email, digital, social media, and events, ensuring that all campaigns are delivered on time and within scope.

You will analyze campaign performance data to inform future strategies, making data-driven decisions that enhance customer engagement and drive revenue. Collaborating with cross-functional teams, you will ensure that all marketing initiatives adhere to brand and data compliance standards. You will also be responsible for reporting on campaign metrics and providing insights to stakeholders, helping to shape future marketing strategies.

What we offer

Forbes offers a dynamic work environment where you can make a significant impact on the brand's marketing efforts. You will have the opportunity to work with a talented team of professionals who are passionate about driving success through innovative marketing strategies. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of Forbes and making a difference in the media landscape.