About Formlabs
Empowering professionals with advanced 3D printing technology
Key Highlights
- Headquartered in Somerville, MA with 501-1000 employees
- Over 100,000 printers sold to clients like Coca-Cola & Sony
- $250.8 million raised in Series D funding
- Largest supplier of professional SLA and SLS 3D printers globally
Formlabs, headquartered in Somerville, MA, is a leading provider of professional 3D printers, specializing in stereolithography (SLA) and selective laser sintering (SLS) technologies. Since its founding in 2011 by MIT alumni, Formlabs has sold over 100,000 printers to major companies like Coca-Cola ...
🎁 Benefits
Employees at Formlabs enjoy competitive salaries, equity options, generous PTO policies, and a flexible remote work policy. The company also offers a ...
🌟 Culture
Formlabs fosters a culture of innovation and engineering excellence, driven by a commitment to serve professionals in the 3D printing market. The comp...
Marketing Operations • Senior
Skills & Technologies
Overview
Formlabs is seeking a Senior Marketing Strategy & Analytics Manager to drive data-driven decision-making and optimize marketing strategies. You'll collaborate with cross-functional teams and utilize your expertise in marketing analytics. This role requires a strong strategic mindset and experience in customer segmentation.
Job Description
Who you are
You have 5+ years of experience in marketing strategy and analytics, demonstrating a strong ability to leverage data for decision-making. Your expertise in marketing analytics allows you to provide valuable insights that support growth objectives. You thrive in a collaborative environment, working closely with marketing and sales teams to define customer segments and target audiences based on data analysis and market research.
Your analytical skills are complemented by a strategic mindset, enabling you to monitor and analyze competitor activities, market trends, and industry developments effectively. You understand the importance of tailoring marketing strategies to specific customer segments through in-depth customer segmentation analysis. You are comfortable working in a fast-paced, international, high-growth environment and are adept at collaborating across cross-functional teams.
Desirable
Experience with advanced analytics tools and methodologies is a plus, as is familiarity with marketing automation platforms. You have a proven track record of optimizing marketing strategies based on data-driven insights and are passionate about using analytics to drive business results.
What you'll do
In this role, you will play a crucial part in driving data-driven decision-making at Formlabs. You will monitor and analyze competitor activities and market trends to provide insights that help maintain a competitive edge. Collaborating with the marketing and sales teams, you will define customer segments and target audiences based on comprehensive data analysis and market research.
You will conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments, ensuring that our marketing efforts resonate with the right audiences. Your role will involve assessing the performance of various marketing initiatives, providing actionable insights to optimize campaigns and improve overall effectiveness.
You will also be responsible for developing and implementing marketing analytics frameworks that enable the team to measure success and identify areas for improvement. Your insights will guide strategic decisions and help shape the future of our marketing efforts.
What we offer
At Formlabs, we offer a competitive compensation package, including base pay and equity in the form of RSUs. Your financial investment will grow with us in accordance with your impact. The annual base pay range for this role is $135,000—$160,000 USD, reflecting your skills, qualifications, experience, and expected impact on the organization. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse backgrounds and perspectives.
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