Marketing Operations • Senior

Who you are

You have over 5 years of experience in marketing operations, with a strong focus on automation and analytics. Your expertise in implementing AI tools has enabled teams to significantly increase productivity and streamline processes. You are adept at building technical infrastructures that support large-scale marketing initiatives, ensuring that every campaign is optimized for success.

You possess a deep understanding of marketing analytics and are skilled in using tools like Google Tag Manager and Zapier to automate workflows. Your ability to analyze data and derive actionable insights has been instrumental in driving marketing strategies that yield measurable results. You thrive in collaborative environments and enjoy training teams on new technologies and processes.

You are passionate about leveraging technology to enhance marketing efforts and have a proven track record of managing substantial marketing budgets effectively. Your experience includes developing automated dashboards and reporting systems that provide real-time insights into campaign performance. You are a problem-solver who enjoys tackling challenges and finding innovative solutions to improve efficiency.

Desirable

Experience with AI-powered creative testing and personalization tools is a plus. Familiarity with platforms like Copy.ai, Jasper, and Midjourney will help you excel in this role. You are also knowledgeable about lead scoring and routing processes, which are crucial for optimizing marketing funnels.

What you'll do

In this role, you will implement and train your team on AI tools for content creation, ad copy, email personalization, and creative production. You will build automation workflows across marketing operations using tools like Zapier and Make, ensuring that repetitive processes are streamlined and efficient. Your goal is to scale AI-powered creative testing, aiming for hundreds of ad variants each month.

You will also develop an AI email personalization engine for lifecycle campaigns, enhancing customer engagement and conversion rates. Your responsibilities will include managing automated dashboards and reporting systems that track campaign performance and provide insights for continuous improvement.

Collaboration with cross-functional teams will be key as you work closely with the VP of Acquisition & Lifecycle Marketing to align strategies and objectives. You will be responsible for ensuring that all marketing systems are optimized for speed and accuracy, allowing the team to manage millions in marketing spend effectively.

What we offer

At Opendoor, we are committed to building a modern system of homeownership that empowers individuals and families. You will be part of a dynamic team that values innovation and collaboration. We offer competitive compensation and opportunities for professional growth within a supportive environment. Join us in transforming the way people buy and sell homes, making a meaningful impact in the communities we serve.