Growth Manager • Senior

Who you are

You have over 5 years of experience in growth marketing, particularly in the financial services sector, where you've successfully driven user acquisition and engagement strategies. Your expertise in CRM and performance marketing allows you to optimize customer journeys effectively, ensuring high conversion rates and user satisfaction. You possess strong analytical skills, enabling you to interpret data and make informed decisions that align with business objectives. You are a strategic thinker who can balance short-term wins with long-term growth initiatives, and you thrive in collaborative environments where you can work closely with product, tech, and marketing teams. You are comfortable leading teams and managing multiple projects simultaneously, demonstrating excellent organizational and leadership skills. You understand the importance of experimentation and are adept at using data to drive marketing strategies.

What you'll do

In this role, you will own the end-to-end growth marketing strategy for credit card and financial services products within the Paytm ecosystem. You will define a long-term growth roadmap that covers acquisition, onboarding, engagement, and reactivation funnels. Leading large-scale, multi-channel growth initiatives across app surfaces, CRM, and paid channels will be a key responsibility. You will set clear growth priorities and balance short-term wins with long-term scalable programs. Additionally, you will be accountable for core funnel metrics, including impressions, CTR, leads, and downstream conversions, ensuring that all marketing efforts are aligned with business goals. You will collaborate with senior stakeholders across various departments to drive impactful growth strategies and ensure that the marketing initiatives resonate with target audiences. Your role will also involve continuous optimization of marketing campaigns based on performance data and user feedback, allowing you to refine strategies and improve overall effectiveness.

What we offer

At Paytm, we believe in creating wealth for our employees and providing them with opportunities to grow within the organization. You will be part of India's largest digital lending story, working in a dynamic environment with a mission to democratize credit for deserving consumers and merchants. We offer competitive compensation packages and a chance to make a significant impact in the financial services landscape. Join us to be part of a team that is dedicated to serving half a billion Indians and bringing them into the mainstream economy through innovative technology solutions.