Integrated Marketing Campaign Lead • Mid-Level

Who you are

You are a strategic thinker with a high-energy approach to integrated marketing campaigns. You have experience in developing unified strategies that combine product roadmaps with industry-specific insights, ensuring that all marketing efforts align with business goals. Your ability to collaborate with cross-functional teams, including product and industry marketing, sets you apart as a leader in campaign development.

You excel in creating campaign briefs that define target audiences, value propositions, and core messaging. Your strong communication skills allow you to partner effectively with Product Marketing and subject matter experts to ensure that all campaign assets are technically accurate and relevant to the target verticals. You are data-driven, using analytics to set full funnel goals for your campaigns and measure their success.

What you'll do

In this role, you will be responsible for driving the narrative and demand for Snowflake's key business priorities through integrated marketing campaigns. You will develop and own the campaign brief, ensuring that all messaging is cohesive and resonates with the target audience. You will work closely with cross-functional teams to create promotional plans that leverage various demand generation channels.

Your responsibilities will include setting campaign goals based on data analysis, developing promotional copy for various assets, and ensuring that all campaign elements align with the overall marketing strategy. You will play a crucial role in breaking down silos between product and industry marketing, fostering collaboration to achieve unified campaign objectives.

What we offer

At Snowflake, we offer a culture that emphasizes impact, innovation, and collaboration. You will have the opportunity to work in an environment that encourages you to challenge ordinary thinking and push the pace of innovation. We are committed to empowering our employees to achieve their full potential, both professionally and personally. Join us to make a significant impact in the world of data and technology.