About Targetbase
Transforming data into compelling brand experiences
Key Highlights
- Part of Omnicom Group Inc. (NYSE: OMC)
- Headquartered in Irving, Texas with a global presence
- Specializes in marketing technology and analytics
- Serves clients through over 700 offices in 71 countries
Targetbase, headquartered in Irving, Texas, is a strategic communications agency specializing in marketing technology, business intelligence, and analytics. As part of the DAS Group of Companies under Omnicom Group Inc. (NYSE: OMC), Targetbase leverages consumer data to create impactful brand experi...
🎁 Benefits
Targetbase offers competitive salaries, equity options, flexible PTO policies, and a remote work option to promote work-life balance. Employees also b...
🌟 Culture
Targetbase fosters a culture that emphasizes data-driven decision-making and creative problem-solving. The agency values collaboration and encourages ...
Skills & Technologies
Overview
Targetbase is seeking a Senior Vice President of Decision Sciences to lead their analytics team and AI capabilities. You'll apply data science and advanced statistical methods to enhance marketing strategies and drive client outcomes. This role requires a blend of leadership and technical expertise.
Job Description
Who you are
You have extensive experience in data science and analytics, with a proven track record of leading teams to deliver innovative solutions that drive marketing initiatives. Your leadership style inspires and fosters professional development among data scientists and analysts, ensuring they are equipped to tackle complex marketing challenges. You possess a strong understanding of advanced statistical methods and how to apply them to real-world scenarios, particularly in leveraging first-party data to derive actionable insights. Your business acumen allows you to align analytics strategies with client objectives effectively, ensuring that the solutions you provide are not only innovative but also practical and impactful.
Desirable
Experience in the marketing landscape is a plus, as is familiarity with AI capabilities and their application in enhancing consumer engagement. You are comfortable working closely with clients and internal teams, optimizing marketing strategies based on data-driven insights. Your ability to communicate complex analytical concepts in an understandable manner is key to your success in this role.
What you'll do
As the Head of Decision Sciences, you will lead a team dedicated to applying data science and analytics to solve intricate marketing challenges. You will develop and execute a comprehensive decision sciences strategy that aligns with the agency's goals and client objectives. Your role will involve collaborating with various stakeholders to enhance campaign performance and drive data-driven decision-making. You will oversee the integration of technology and analytics to create a better consumer experience, ultimately improving client outcomes. Your leadership will be crucial in fostering a culture of innovation within the analytics team, encouraging team members to explore new methodologies and technologies.
What we offer
At Targetbase, you will be part of a dynamic team that values creativity and strategic thinking. We offer a collaborative work environment where your contributions will directly impact our clients' success. You will have opportunities for professional growth and development, as well as the chance to work on cutting-edge projects that leverage the latest advancements in data science and analytics. We believe in the power of data to transform marketing strategies and enhance consumer engagement, and we are committed to supporting our team in achieving these goals.
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