About WalkMe
The digital adoption platform for enterprise success
Key Highlights
- Successful IPO in mid-2021
- Acquired by SAP for $1.5 billion in 2024
- Over 2,000 corporate customers including IBM & Microsoft
- 35 million users across 42+ countries
WalkMe, headquartered in South Beach, San Francisco, CA, is a leading digital adoption platform that empowers organizations to enhance employee and customer engagement. With over 2,000 corporate customers including IBM, LinkedIn, and Microsoft, WalkMe's software enables businesses to measure and max...
🎁 Benefits
WalkMe offers comprehensive health care coverage for medical, dental, and vision, a 401(k) plan with company matching, generous parental leave program...
🌟 Culture
WalkMe fosters a culture centered around transparency and innovation, focusing on providing visibility into the tech stack for CIOs and executive mana...
Overview
WalkMe is seeking a Senior Field Marketing Manager to drive integrated marketing plans and initiatives across the East regions and Canada. This role requires a seasoned, data-driven marketing lead who collaborates with sales and customer success teams.
Job Description
Who you are
You have over 5 years of experience in field marketing, ideally within the technology sector, where you've successfully owned and executed integrated marketing strategies. Your data-driven approach allows you to analyze performance metrics and adjust campaigns to maximize effectiveness. You excel in collaboration, working closely with sales, technical, and customer success teams to ensure alignment with business priorities. You are a strong communicator, capable of representing the brand and engaging with stakeholders at all levels. Your experience includes managing events and initiatives that drive demand generation and customer engagement, showcasing your ability to handle multiple projects simultaneously. You understand the importance of brand stewardship and are committed to enhancing the user experience through effective marketing strategies.
Desirable
Experience in digital adoption platforms or ERP solutions is a plus, as is familiarity with marketing automation tools and CRM systems. A background in data analytics will help you leverage insights for better decision-making.
What you'll do
In this role, you will own the integrated marketing plan for your region, developing and executing initiatives that align with WalkMe's business objectives. You will collaborate with cross-functional teams to create impactful marketing campaigns that resonate with target audiences. Your responsibilities will include planning and executing events, managing budgets, and measuring the success of marketing efforts through data analysis. You will be the primary point of contact for all marketing activities in your region, ensuring that all initiatives are aligned with the overall brand strategy. You will also work closely with the sales team to drive lead generation and conversion, utilizing your marketing expertise to enhance the customer journey. Your role will involve continuous optimization of marketing strategies based on performance metrics, ensuring that WalkMe remains a leader in digital transformation.
What we offer
WalkMe offers a collaborative work environment where innovation is encouraged. You will have the opportunity to work with a talented team dedicated to transforming the digital landscape for businesses. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower organizations to maximize their digital assets and enhance user experiences.
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