Growth Manager • Mid-Level

Who you are

You have a solid background in growth marketing, with at least 3-5 years of experience in driving user acquisition and engagement strategies. Your expertise in digital marketing tools and analytics allows you to make data-driven decisions that enhance brand visibility and user experience. You are familiar with the cryptocurrency or blockchain industry, understanding its unique challenges and opportunities. Your strong communication skills enable you to collaborate effectively with cross-functional teams, including product, design, and engineering, to align marketing strategies with business goals.

You possess a deep understanding of SEO principles and have successfully implemented strategies that improve organic search rankings and drive traffic. Your experience with content marketing allows you to create compelling narratives that resonate with target audiences, enhancing brand loyalty and user retention. You are comfortable analyzing data from various sources, including Google Analytics, to measure campaign performance and optimize marketing efforts.

What you'll do

In this role, you will lead the growth marketing initiatives for Binance, focusing on user acquisition and retention strategies. You will collaborate with the product and engineering teams to develop marketing campaigns that highlight Binance's unique offerings and drive user engagement. Your responsibilities will include analyzing market trends and user behavior to identify opportunities for growth, as well as developing and executing marketing strategies that align with business objectives.

You will oversee the creation of marketing content that educates users about Binance's products and services, ensuring that messaging is consistent across all channels. Additionally, you will manage SEO efforts to improve organic search visibility and drive traffic to the Binance platform. You will also track and report on key performance metrics, using insights to refine marketing strategies and improve overall effectiveness.

What we offer

At Binance, you will be part of a dynamic team that is shaping the future of finance through blockchain technology. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will have the chance to work in a fast-paced environment where innovation is encouraged, and your contributions will directly impact the success of our marketing efforts. Join us in building an inclusive financial ecosystem that advances the freedom of money and improves financial access for people around the world.