About PLACE
Reinventing real estate with technology and support
Key Highlights
- Serves over 70 locations in the U.S. and Canada
- Recognized as #1 by RealTrends on WSJ's 'The Thousand'
- Offers proprietary technology and business services
- Headquartered in Bellingham, Washington
PLACE is a comprehensive real estate technology platform headquartered in Bellingham, Washington, serving over 70 locations across the U.S. and Canada. The company partners with top real estate teams and brokerages, providing proprietary technology and business services such as accounting, HR, and m...
🎁 Benefits
PLACE offers competitive equity options, generous PTO policies, and a remote work flexibility program. Employees also benefit from comprehensive healt...
🌟 Culture
PLACE fosters a unique culture focused on innovation in real estate technology and collaboration among top-performing teams. The company emphasizes a ...
Skills & Technologies
Overview
PLACE is hiring a Director, Head of Growth to lead their B2B SaaS marketing strategy. You'll focus on demand generation and customer acquisition across various channels. This role requires strong experience in marketing strategy and execution.
Job Description
Who you are
You are a seasoned marketing leader with a proven track record in demand generation, ideally within the B2B SaaS space. With at least 5 years of experience, you have successfully planned and executed marketing strategies that drive growth and customer acquisition. You thrive in fast-paced environments and are comfortable taking ownership of the entire marketing function, from strategy to execution.
You possess a deep understanding of various marketing channels, including SEO, SEM, paid social, and events. Your analytical mindset allows you to measure and optimize campaign performance effectively, ensuring that every marketing dollar spent contributes to high-quality inbound pipeline generation. You are a hands-on operator who enjoys rolling up your sleeves to execute campaigns and drive results.
What you'll do
As the Director, Head of Growth, you will own and operate the entire demand generation engine, focusing on generating high-quality inbound leads for enterprise mortgage lenders. You will plan, execute, and optimize customer acquisition strategies across multiple channels, ensuring alignment with sales and customer success teams. Your role will involve leading the account-based marketing (ABM) strategy to target key enterprise and mid-market accounts, driving qualified pipeline generation.
You will be responsible for day-to-day campaign execution, monitoring funnel performance from audience engagement to revenue generation. Utilizing tools such as HubSpot, 6sense, and Demandbase, you will analyze data to refine strategies and improve outcomes. Your ability to collaborate with cross-functional teams will be crucial as you shape the future of marketing at PLACE.
What we offer
At PLACE, you will be part of an agile team dedicated to transforming a multi-trillion dollar industry. We offer a competitive salary range of $110,000 to $125,000, along with meaningful equity and comprehensive benefits, including top-tier medical, dental, and vision insurance. Enjoy flexible work hours and vacation time, allowing you to maintain a healthy work-life balance while making a significant impact in your role.
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