About Smarkets
Betting exchange with competitive odds and transparency
Key Highlights
- Founded in 2008 and based in London, UK
- Over 1 million registered users on the platform
- $30 million raised from investors including 500 Startups
- Unique betting exchange model allowing peer-to-peer betting
Smarkets is a UK-based betting exchange company founded in 2008, headquartered in London. The platform allows users to bet against each other rather than against a bookmaker, offering competitive odds and a transparent fee structure. With over 1 million users, Smarkets has raised $30 million in fund...
🎁 Benefits
Employees enjoy a flexible remote work policy, generous PTO, and opportunities for equity participation. The company also offers a learning budget for...
🌟 Culture
Smarkets fosters a data-driven culture where decisions are based on analytics and user feedback. The company values transparency and encourages open c...
Skills & Technologies
Overview
Smarkets is hiring a Growth Product Manager to drive user acquisition and conversion across their B2C brands. You'll work closely with product, marketing, design, data, and engineering to create scalable growth strategies. This position requires experience in optimizing key funnels and a strong understanding of data-driven decision making.
Job Description
Who you are
You have a strong background in product management with a focus on growth strategies — you've successfully driven user acquisition and conversion in previous roles, leveraging data to inform your decisions. Your experience includes designing and optimizing landing pages and sign-up funnels to maximize user engagement and conversion rates.
You are data-driven and comfortable using analytics tools to track performance and identify opportunities for improvement — your analytical mindset allows you to experiment with different strategies and iterate based on results. You thrive in collaborative environments, working closely with cross-functional teams including marketing, design, and engineering to achieve shared goals.
Your communication skills are top-notch, enabling you to articulate complex ideas clearly to both technical and non-technical stakeholders — you understand the importance of aligning teams around a common vision and strategy. You are passionate about creating exceptional user experiences and are always looking for innovative ways to enhance customer satisfaction.
Desirable
Experience in the betting or gaming industry is a plus, as it gives you unique insights into user behavior and market dynamics. Familiarity with tools like Amplitude or Mixpanel for tracking user interactions can set you apart, as well as any experience with A/B testing frameworks.
What you'll do
As the Growth Product Manager at Smarkets, you will be responsible for maximizing user acquisition and conversion across our three B2C brands: Smarkets, SBK, and OddsIndex. You will design, experiment, and optimize landing pages and sign-up funnels to ensure a seamless user journey that encourages prospects to take action.
You will collaborate closely with product, marketing, design, and engineering teams to develop and implement high-impact growth strategies — your role will involve analyzing user data to identify key growth levers and experimenting with different approaches to unlock viral growth. You will also be responsible for setting and tracking key performance indicators (KPIs) to measure the success of your initiatives.
In addition, you will lead user research efforts to understand customer pain points and preferences, ensuring that our growth strategies are aligned with user needs. You will also stay informed about industry trends and competitor strategies, using this knowledge to inform your approach and keep Smarkets at the forefront of the market.
What we offer
At Smarkets, we offer a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team dedicated to transforming the sports betting industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in rewriting the sportsbook and delivering exceptional value to our customers.
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