About SPAN
Empowering homes with smart energy management
Key Highlights
- Headquartered in San Francisco, California
- Innovative smart electrical panel technology
- Growing customer base focused on energy management
- 251-1,000 employees dedicated to sustainability
Span is a San Francisco-based startup revolutionizing home energy management with its smart electrical panel, which replaces traditional fuse boxes. The company aims to empower families to optimize their energy usage, providing real-time insights and control over their electricity consumption. With ...
🎁 Benefits
Employees enjoy competitive salaries, equity options, generous PTO, and flexible remote work arrangements. The company also offers a learning budget t...
🌟 Culture
Span fosters a culture of innovation and sustainability, encouraging employees to contribute to the transition towards smarter energy solutions. The t...
Channel Marketer • Senior
SPAN • San Francisco - On-Site
Skills & Technologies
Overview
SPAN is hiring a Senior Channel Marketer to drive go-to-market strategies with Utility providers. You'll craft marketing programs to enhance awareness and demand while leveraging your channel marketing expertise. This role requires a strong background in marketing operations and sales enablement.
Job Description
Who you are
You have a proven track record in channel marketing, particularly within the Utility sector, and possess a strong understanding of diverse business models in this industry. Your innovative and data-driven mindset allows you to craft effective marketing strategies that resonate with Utility partners. You excel in collaboration, working closely with sales, product, and customer support teams to align messaging and refine value propositions. Your ability to analyze data and market trends enables you to drive awareness and demand effectively.
You are comfortable embracing new technologies and methodologies, including AI, to enhance marketing programs and processes. Your experience in developing program-enablement toolkits showcases your ability to create valuable resources for partners, ensuring they have the necessary tools to succeed. You thrive in a team-oriented environment, contributing to a strong company culture and fostering relationships with Utility partners.
What you'll do
In this role, you will develop and execute channel marketing plans specifically tailored for Utility partners, focusing on increasing program participation and mutual value. You will segment and prioritize target verticals, including IOU, municipal, and cooperative utilities, to ensure effective outreach and engagement. Collaborating with sales and business development teams, you will launch strategic programs aimed at accelerating utility adoption and integration of SPAN products.
Your responsibilities will include crafting marketing programs that drive awareness and demand, as well as sales enablement initiatives that empower Utility partners. You will create comprehensive program-enablement toolkits, including slide decks, activation calculators, and training materials, to support partners in their marketing efforts. Additionally, you will analyze market data to refine strategies and ensure alignment with organizational goals.
What we offer
At SPAN, we provide a comfortable and sunny office space located near BART and Caltrain public transit, fostering a collaborative work environment. We prioritize team building and company culture, offering Employee Resource Groups, monthly social events, and recognition breakfasts to celebrate our team's achievements. Our flexible hours and generous time-off policies reflect our commitment to work-life balance, allowing you to thrive both personally and professionally. Join us in shaping a sustainable future and enabling electrification across diverse industries and applications.
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